Copyright © 2017
John F. Oyler
January 12, 2017
The Bridgeville News,
RIP
We think the first newspaper in Bridgeville was published by
C. P. Mayer sometime around the turn of the twentieth century; we have no
record of its name nor the duration of its existence. We also know that, at
least in 1918, John W. Knepper published a four page weekly newspaper called
“The Bridgeville Signal”; again we have no record of its duration.
We also know that publication of “the Bridgeville News” was
begun in 1926 as “a means of helping Francis P. Cavanaugh through college and
University”, according to a document entitled “Ethnographic Survey of
Bridgeville” written by Alex D. Karaczun in 1992 as a “Rivers of Steel”
project.
The same source documents four moves for Bridgeville
Publishing Company before finding a permanent home on Jane Way in 1937. That is
the location I remember from my high school days when I used to provide the
paper with reports on the activities of our athletic teams. This was my first
exposure to censorship because of commercial conflicts. I wrote an article
reporting the victory of our football team over Cecil, which Mr. Cavanaugh
rejected because he was afraid it would alienate his customers in the Cecil
area. Being a typical teenage rebel, I promptly resigned in protest. This rash
incident nipped my career as a sports journalist in the bud and doomed me to a
future as a Civil Engineer (a future for which I was much better suited,
fortunately).
I was just one of series of high school sports reporters who
supplied the paper with articles; my brother did the same chore when he was a
senior. Apparently my successors were more rational than I; I am not aware of
any of them resigning in protest. A few years later my mother was a volunteer
at the Bridgeville Public Library and was very proud of being able to provide
the paper with reviews of new books as they were acquired by the library.
In1953 Mr. Cavanaugh sold the paper to John McCracken and
Ralph E. Hennon, an experienced pressman from Oakdale. McCracken sold his
interest in the paper in 1958, and a partnership of Mr. Hennon and Custer G.
Papas took over. Papas had worked for the paper for about ten years, primarily
as a linotype operator. When Mr. Hennon encountered health problems in 1966,
Papas bought his interest and became sole operator and publisher of the
Bridgeville Publishing Company.
In 1977 the Knepper Press
acquired the Bridgeville Publishing Company and continued to publish the
Bridgeville News, now called ”the Bridgeville Area News”. The Knepper family has a long history of
newspaper publishing in the Chartiers Valley, including the brief episode in
Bridgeville mentioned above. Their first paper was the Mansfield Item, which
commenced publication in 1873.
I wrote a series of columns a
few years ago, based on microfiche archives of the Mansfield Item at the
Carnegie Historical Society. There were a few news items about Bridgeville in
most issues. Occasionally Mr. Knepper would make an effort to recruit customers
and advertisers from Bridgeville and would put out an issue filled with
Bridgeville gossip. It doesn’t appear the effort was very successful.
In 1894 Mansfield and Chartiers
Boroughs merged, forming a new community, which they named Carnegie. The
Mansfield Item followed suit, being renamed the Carnegie Item. In 1905 John C.
Knepper attempted to diversify by starting a new paper, the “Valley Signal.” We
don’t know much about it; it may actually have been called “the Chartiers
Valley Signal”. It survived until 1908 when it apparently was merged with “the
Item”, generating a new name, “the Carnegie Signal-Item”. I wish we knew more
about the individuals in the Knepper family and the convoluted history of this
paper.
In 1989 Gateway Newspapers, a
Monroeville firm specializing in small weekly community papers, acquired the
Bridgeville Area News and the Carnegie Signal-Item and continued to publish
them. “Water Under the Bridge” made its first appearance in the Bridgeville
Area News in November 1993. Its title was “An Old-Fashioned Thanksgiving“; it
dealt with our family’s annual trip to my father’s home near Chambersburg each
Thanksgiving.
In 2005 Gateway was purchased by
Trib Total Media, the parent company of a number of newspapers including the
Pittsburgh Tribune Review. In the summer of 2008 they decided to terminate
publication of the Bridgeville Area News. The final edition featured a cartoon
of a disconsolate columnist leaning over a bridge and watching the water flow
under it for the last time.
Eighteen months later the
Bridgeville paper was miraculously resuscitated as was my journalistic career.
The paper was now to be distributed by mail, along with the Pennysaver, to a
much broader audience, one that included readers in South Fayette and Collier
Townships, as well as those Bridgeville residents who had been unable or
unwilling to pay for the paper in its earlier form.
These past seven years have been
quite rewarding for me. I regularly encounter folks who recognize me from my
picture in the column masthead and comment on something I have recently
written. Unfortunately the changing situation in the print media industry
appears to have caught up with us again. Our younger generations prefer to get
their news electronically, and the market for hard copy newspapers has declined
accordingly.
Trib Total Media has recognized
this and reorganized to accommodate it. Last month they ceased to publish print
copies and have concentrated on producing a very effective website in their
place. Along with this change they have re-evaluated the local community market
and elected to focus on a smaller number of local papers, a decision which once
again has doomed the Bridgeville Area News.
It is their intention to replace
the existing Carnegie Signal-Item and Bridgeville Area News with a single
paper, the Signal-Item, serving the middle Chartiers Valley area, including
Bridgeville. At this time “Water Under the Bridge” will continue to appear in
the new paper. The new news editor of the Signal-Item, Bobby Cherry, has an
impressive track record, as can be seen by his work with the Sewickley Herald,
a local paper that provides much more relevant news than we have seen in this
area for years.
Unfortunately at this time there
are no plans to continue distribution of the paper to Collier and South Fayette
Townships, a decision that I hope will be reconsidered. We are planning to
continue to archive our columns with the Bridgeville Area Historical Society
and on my personal blog site, http://mywutb.blogspot.com.
I am grateful to Trib Total
Media for providing me with the opportunity to write this column for the past
several decades; I hope they will continue to provide Bridgeville with a
quality weekly community paper.
By my count the most recent
version of the Bridgeville News was under its eighth different management. Does
this cat have a ninth life? Or have I missed one somewhere along the way and
its nine lives are used up?
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